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White Paper: Using Entitlements to Deliver on the Content Anywhere Opportunity This week's FierceIPTV is brought to you by Openet.
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| "TV Everywhere" business models are being embraced by nearly every North American television operator and gaining in global acceptance. But the question isn't whether they are doing it. It's how, and how well? By leveraging the power of centralized entitlement capabilities and the intelligence derived from customer data, operators have the opportunity to own and revolutionize the customer experience, creating valuable new business models for advertising and content monetization. This white paper covers: | How television business models are evolving | | The change in consumer expectations for content consumption | | The business importance of centralized Entitlement capabilities in the Content Anywhere | | world | | How Entitlements can help operators move to a proactive, dynamic business scenario | | The opportunity for operators to become the 'central hub' of the content experience, deliver a | | | richer set of services and create new revenue streams | Download a copy of "Using Entitlements to Deliver on the Content Anywhere Opportunity" here. | | |
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